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3 Key Elements to a Successful Beauty Business

There are three key elements to a successful beauty business. Take action on these three elements alone and see your business transform.

Know Your Market

When promoting your products and services the most important thing to remember is who is your customer? Then discover what type of service they are looking for and offer it.

If you work within a local area do your research. What are the demographics? How many people of each age group and gender live or work nearby? What kind of service would they be most likely to want?

Let’s look at two examples. First, are the women who live or work in your area short on time? Women who would love to spend more time on themselves but are just too busy for most beauty treatments. Why not offer mini services to these busy women on their lunch break or straight after work.

Second, are there a lot of retired women around your area who have a high disposable income and more time available to spend on themselves? If so could you offer luxurious pampering sessions?

Put yourself in the position of potential clients in your area. If you lived their life what would help you? What type of product or service would you like?

Share Your Message More

Are your sharing your message enough? Who even knows your business exists?

If you want to get customers you have to be known. Are you hiding behind your business? Are you stuck in your salon or home office wondering when the phone is going to ring or when potential clients will walk through the door? When you are not busy are you making efforts to be known? Really known.

It takes more than one attempt at promoting your products and services for people to remember your name. It is said that it can take 5 or more messages from you for people to even start to take notice. People are bombarded these days with messages: on the T, the radio, their computer, at the shops that it takes a concerted effort for your voice to stand out. What are you doing to be heard?

Build Relationships

Gone are the days of people accepting messages that are blasted at them. People are more discerning. They want to get to know who they are doing business with. Know, like and trust are key elements of the sale these days. Consequently you need to build relationships with people; potential clients and your current clients.

Are you taking care of your customers? It costs a lot more to find new customers than take care of the ones you already have. You want to treat your customers so well that they won’t even think about going elsewhere for the products and services you offer. Happy customers will also refer your business more often to people they know and building your business through referrals is the best business growth of all.

There you have it. Three key elements to running a successful beauty business. Know your market, share your message more and build relationships. You can do it!

Operating a Childcare Business Is Different From Other Businesses

The main motto of doing a business in general is to earn as much profit as possible while respecting the laws of a land and not indulging in any sort of illegal activities. But there are certain businesses that are different and do not have an inherent profit making motto attached with them but are instead motivated by a humanistic approach. One such business is child care business which is developing as a fully fledged industry in the recent times. A child care business is a boon for the parents both of whom are working and hence, face immense difficulty in striking a balance between their child care and strict office schedules. Such parents entrust child care centres for the safe and experienced handling of their very young babies.

On one hand it is a boon for the busy parents of the young babies and on the other hand it is a big challenge for the business operators. The process of operating a childcare business calls for supreme degree of patience in the person taking care of the small kid who is away from its parents in the tender most stage of his life.

Though there is no mandatory academic degree required for operating a new childcare business but it certainly requires a license from a recognised and concerned authority of the area or country. Without such a license it is not at all possible to operate child care business in some countries.

It would not be an exaggeration if it is said that operating a childcare business is a combination of some of the most challenging but rewarding activities on this planet. Whether one is operating a new childcare business or has attained mastery in the field, the challenges to take proper care of small kids always poses a challenge even for the experts. It is for this reason that this subject is being deeply studied by the medical professionals who pursue their higher studies in child psychology or the similar fields. The continuous advances in the field must be included by the child care centres so as to do complete justice to their jobs. The administration of a child care centre cannot be handled by a fresher but demands a patient and matured handling of the delicate matters related with the child care process. There are consultancies which work as a bridge between the knowledge and the doers in order to attain a successful outcome that is long lasting. A good start is only a properly planned one and before starting a business in the field of child care one can consult the players once and then take the necessary steps further to launch the new endeavour.

Why Using Virtual PBX Makes Sense For Any Small Business

Every small business by its very nature must examine ways to cut operating costs and expenses in order to remain competitive in today’s challenging economic climate. That’s why using a virtual PBX system (with online fax and phone) makes sound business sense. These hosted third party services are a great alternative to more expensive landline and wired phone systems.

It mainly has to do with costs, with a traditional wired PBX system you have the added costs of installation, phones and set-up. Not to mention, the cost of ongoing maintenance and upkeep, which can also become expensive especially for a small business just starting out. However, if you go with a virtual PBX solution, there is no costly hardware to install and set-up is almost instant. In many cases, a company can use its existing smart phones and PDAs to run their business.

Since everything is hosted online and run through the Internet, your business doesn’t need much or any hardware to set-up. Please note, businesses do have the choice of acquiring special VOIP phones which operate the same as any ordinary office switchboard phone except your calls are handled through your web access. While some older business owners may frown on a web phone system, more web savvy managers will realize most of today’s business is moving towards computers, smart phones and the web.

Today’s virtual PBX (Private Branch Exchange) services are full-featured and include everything one needs to run a modern business – including online fax, call forwarding, voice mail, phone services and in most cases, a virtual receptionist to handle all your calls. Since most have unlimited calling within North America – it can also be a lot cheaper than going the conventional route.

In addition, there are many other reasons why using a virtual PBX system makes sense for any business – small or big. The main advantage has to do with mobility or accessibility because everything is hosted online it means all your company’s calls/faxes/messages can be accessed anywhere and at any time. This will give your business and workers a great competitive edge since your company is open around the clock, 365 days of the year.

It also means you and your workers can work from any location because everything is connected via computers/pdas/smart phones and the Internet. In today’s world, operating or using a web based system for your business makes perfect sense. It will give you complete flexibility and scalability to grow your business the way you want to build it.

However, despite all these benefits, like most business decisions – it all comes down to cost. Using a virtual or hosted PBX service will give you one low fixed monthly cost to handle all your phone, fax and business messages… what more could you ask for? But like all these business decisions, it’s your call.